Trump’s rejection of big data

John WalshFeatured, Information Technology (IT)0 Comments

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US Political parties wrote the book on using Big Data in mid-term and general elections. Going back all the way to Barry Goldwater‘s innovative (but ultimately unsuccessful) campaign for president in 1964 where Direct Mail was used to communicate to a GOP generated list of 27 million conservative American voters all the way up to Barack Obama’s re-election campaign in … Read More