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Today’s word of the day is “Unsubscribe”

In Marketing by John A. Walsh0 Comments

Regardless of one’s occupation or situation in the world of business and in life, one thing is commonplace. The volume of e-mail that most of us receive is not only very large, but also increasing year on year. The content of these emails however, may not necessarily be changing for the better. As more and more companies jump on the already massively oversubscribed global e-mail marketing train, more and more of our inbox capacity is consumed with non-critical e-mail. On …

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Human compatible capsule to go to Mars in 2018

In Innovation by John A. Walsh0 Comments

US private space exploration company SpaceX has announced that it aims to start flying human compatible hardware to Mars as early as 2018. Elon Musk, the company’s founder and Chief Designer has long advocated that humans need to take the revolutionary step of not just sending people to the red planet one day but also setting up a colony there to ensure the long term survival of the human race. Lofty goals indeed. It’s easy to worry about what the …

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The opportunity to live again

In Great Stories by John A. Walsh0 Comments

Professional BASE jumper, Jeb Corliss, suffered a life threatening crash while proximity flying during a routine BASE jump. This is the story of his long road to recovery, his first jump back and the valuable life lesson learned along the way.

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Will Trump’s rejection of #bigdata do long term damage to the GOP?

In Information Technology (IT) by John A. Walsh0 Comments

US Political parties wrote the book on using Big Data in mid-term and general elections. Going back all the way to Barry Goldwater‘s innovative (but ultimately unsuccessful) campaign for president in 1964 where Direct Mail was used to communicate to a GOP generated list of 27 million conservative American voters all the way up to Barack Obama’s re-election campaign in 2012 where his campaign hired 342 Data Specialists (against Mitt Romney’s 87), Data has consistently gained in popularity and usage …

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Is Instagram Native Advertising?

In Advertising by John A. Walsh0 Comments

As Native Advertising continues to grow at a furious rate globally, one discussion that has started on the Native Advertising Group on LinkedIn, is whether we can consider Instagram as a Native Advertising platform. For me, I would say it absolutely is, on so many levels. Disagree? Have your say, follow the link to join the discussion.