Trump’s rejection of big data

US Political parties wrote the book on using Big Data in mid-term and general elections. Going back all the way to Barry Goldwater‘s innovative (but ultimately unsuccessful) campaign for president in 1964 where Direct Mail was used to communicate to … Read More

Not all ad impressions are created equal

When high impression counts and even higher headline conversion rates may not be telling you the story you think they are. https://medium.com/@contentsurgeon/mobile-ad-impressions-5d80762cf744#.fm6fgv1rn

Defining Native Advertising

The great debate continues. It’s still early days, and there is a lot of debate about what constitutes a Native Ad.

Is Instagram Native Advertising?

As Native Advertising continues to grow at a furious rate globally, one discussion that has started on the Native Advertising Group on LinkedIn, is whether we can consider Instagram as a Native Advertising platform. For me, I would say it … Read More

Free E-Book: How to succeed with Native Advertising

Learn how you can harvest the benefits of native advertising with this free e-book from the Native Advertising Institute. With reports estimating a spend of $21 billion on native advertising by 2018, this report from nine industry experts will shed … Read More