Red Dog Productions are an experienced provider of Autocue/ Teleprompter and Video Production support services in Ireland and the UK.
Getting the opportunity to work with them to establish a new web presence from scratch was exciting, especially due to the type of multi-faceted project it turned out to be.
DeliverablesOverall we were tasked with the following
- Create new brand graphics for online & offline use
- Build a new website
- Set up the brand on Social Media
- Set up the brand on Google and deliver on a key SEO metric
The Brand Graphics
The first part of the project involved the creation of a new corporate logo based on a specific client brief, and the production of a short animated video to help the brand stand out online and drive additional traffic to the new website.
This was our starting point on this project. These sketches were initially created to help with the initial branding for this company and the original brief was to create a dog that was a fun, cheeky and energetic.
Initial Working Concept
Taking the pencil sketches as a guide for the CGI design, we produced this initial still mock up of what we thought the dog may look like in 3D. It was important that the dog retained it’s sense of personality after the move to CGI.
Final Logo Render
After a number of design iterations, the final logo was produced, which was to be used across all online and offline channels for the client. We were then able to start production on the short animated video.
The Animated Video
The animated video was a lot of fun to make. The production process afforded us the opportunity of working with a London based animator and an Irish based Music Composer. We came up with a simple story concept of the dog pulling on a dangling rope, and not expecting what was about to happen to him. However, he gets away with it and lands on his feet. And in this case, he hands on top of the new logo for his brand !
All of the graphics and all of the sounds, including the music, were made specifically for this project (no stock content was used at any point).
In this case we started from scratch with a new website build using WordPress. From a design point of view we were looking to incorporate the “fire engine red” color within the logo and to highlight in a simple way, the portfolio of clients that the company has developed within it’s industry.
The company had no presence on Google prior to us starting work. By implementing a basic but quality SEO strategy, we successfully got the brand to rank in Position 1 for the main keyword search “Autocue Ireland” on google.ie. In addition, for the same search query, the brand controls 40-50% of the SERP results on Page 1 for the same search term due to the ranking of other related web properties such as related websites, social media profiles etc.
The Social Media Set Up
The following social media profiles were created
Red Dog in Action