In 2012, Ollie and Mac existed as a Retail Shop only, based in Navan, Co Meath.
Launched in early 2013, the OllieAndMac.com online store is now one of the leading online fashion retail businesses in Ireland
Driven by one of the largest Facebook accounts in this market (over 177,500 likes) and a strong, active presence on Pinterest, Instagram and Twitter, this business is proof that if you have a good product(s)/service(s), are willing to work hard enough, and embrace Digital Marketing and eCommerce technology, success will never be too far away.
This eCommerce store uses the WordPress Content Management system with WooCommerce technology and uses Paypal for merchant payments. It was set up from scratch by John and two of his team.
An important factor in the early success of the Ollie and Mac online store was the scale of Social Media audience already created in the years running up to the launch of the website.
There were approximately 60,000 likes on Facebook when the website launched, all of which had been earned through organic (non paid) methods. In other words, the business built up it’s huge online audience through sheer hard work over a long period of time without paying for advertising, instead relying on the daily discipline of engaging with it’s audience on Social Media (Primarily Facebook). Indeed, the business already taking telephone orders prior to going online, which also signalled that the time was right to open itself out to a bigger market.
This combination of audience size on social media who knew and trusted the brand, in addition to the business investing in high quality photography to showcase their products, all combined to produce fantastic results, “right off the bat”
Shown below are a selection of some of the initial products sold on the website.
Social Media Graphics
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