Social Media Management
John worked with the Festival to establish a full branded presence on Twitter.
Back in 2010, things were pretty basic regarding this relatively new medium. A short number of years later, the Rose of Tralee International Festival consistently ranks as one of the biggest brands on Twitter in the Irish Marketplace.
First Tweet – January 2010
It has to start somewhere however, and here was the first ever tweet from the Rose of Tralee International Festival!
Finally made it to twitter!
— Rose of Tralee (@RoseofTralee_) January 22, 2011
Award Time – November 2014
Four years later, the festival brand has achieved great success on Twitter and is picking up awards, like this one.
— Jen Murphy Sketches (@JenJen_Murf) November 27, 2014
Back in 2010, the Festival was using a standard profile page (aka “Friend Page”) as was commonplace at the time. The “Friend” limit of 5,000 had been reached.
John worked with the festival to establish a new branded presence on Facebook Pages.
This process involved putting a strategy in place to inform and assist the then 5,000 “Friends” of the Facebook Profile, to move over and “Like” the new Facebook Page.
The Facebook presence of the Festival has grown substantially since then and as of 2016, there are over 60,000 Likes on the Page.
John worked with the festival to develop a new Video Marketing strategy.
The initiative was called “Rose TV” and was set up on a new YouTube Channel for the festival. The idea with RoseTV was to give the festival it’s own platform to showcase many elements of the festival that prior to then, would not have been seen by the general public.
Activities such as the fun and games that happen inside the bus on the National Rose Tour, interviews with Roses outside of what is seen on National Television, etc. A key element was the production of 1 video per day during the festival.
The first RoseTV video aired on August 19th 2010 and is shown below.
John worked with the festival to develop a new website to replace the older, Zen Cart hosted, version.
The new website was built using the Joomla Content Management System. John’s team consisted of two PHP Developers, a Graphic Designer and himself.
A screenshot of the website is shown below.
Starting in 2006, John commenced organising local and regional events on behalf of the Rose of Tralee International Festival.
Events that John has organised either alone or with an event team are:
John has been a part of Event Judging panels for the Rose of Tralee since 2007. Since that time, John has been either a Judge or Chairperson of a Judging Panel on over fifteen occasions.
The process involves interviewing a group of contestants normally over a one day period. The interviews are in three distinct formats:
- Individual Interview
- Group Interview
- Stage Interview
The girl who is selected as the winner, or “Ambassador” from the particular local festival then goes on to the International Festival held each August in Tralee Ireland where they have the chance to appear on live national television in front of an audience of approximately one million viewers over two nights.