Western Dental is a group of privately owned Dental practices based in Co Mayo and Co Sligo in Ireland.
We assisted with a Digital Marketing set up that included:
A new brand was created that was inspired by the surrounding geographical areas (mountains, streams, lakes etc). The logos were designed for all online and offline use including website, social media profiles, promotional videos, staff uniforms, office stationary, interior and exterior signage, etc.
New WordPress Website
The practices did not have a web presence prior to us starting work. Both practices are promoted using the same website. The website was built from scratch using WordPress. The website uses Responsive design techniques meaning it performs well across all desktop and mobile devices such as smartphones, tablet computers, etc.
Search Engine Set up
Both practices were set up to be indexed and seen on the Google Search Engine.
Social Media Set Up
The practice was set up on Facebook and is managed by a dedicated in-house marketing resource.
We used a studio based production method to create the main promotional video for Western Dental, also writing all required script elements. The video comprised of a professional voice over artist and actor filmed against a green screen background.
In post production we added the corporate branding, background music and also included a subtle but cool effect where we decided to reverse the orientation of the presenter. See the effect in action below.
We produced a set of professional photographs taken inside and outside each practice that captured images of the staff and the practices themselves. These images were then used across all Western Dental web properties including their new website, social media profiles, google listings etc